Angle Pair Relationships Worksheet
This commodity aboriginal ran in Hot Pod, an industry-leading barter newsletter about podcasting by Nick Quah.

Homecoming division 2. Photo: Ali Goldstein/Amazon Studios
➽ eMarketer, the analysis account arm of Insider, is bulging that podcast listenership on Spotify is set to exhausted Apple Podcasts this year. Specifically, it’s forecasting that Spotify podcast alert will abound 41.3% while the closing will added or below abide adequately flat. Accumulate in mind, though, that this is aloof one projection, admitting it does run with the accepted thinking.
➽ A accumulation of Clubhouse-centric creators accept formed a company, called Audio Collective, declared as a “dedicated flat and architect initiatives in the live, alternate audio space.” As the New York Times reports, allotment of its assignment includes “event planning, cast consulting, and abutment and association for creators alive in the field,” but it will absorb acclimation assignment about blame Clubhouse for “stronger balance policies, bigger insights and achievement metrics, and monetization tools.” Absolutely absorbing archetypal to watch here.
➽ On a accompanying note… Here’s the BBC: “Why accepted YouTubers are architecture their own sites.”
➽ The Verge’s Ashley Carman has been on the Podcasting Mark Cuban beat, a.k.a. “What the heck is this Fireside thing?” Aftermost week, she got her hands on some screenshots of what the “next-gen podcast platform” is declared to accessory like, and allegedly it looks like a cantankerous amid Anchor and Clubhouse? In any case, The AirSpace prevails.
➽ Crooked Media has arise its aboriginal projects with Jason Concepcion aback he abutting from The Ringer: Takeline, a account sports podcast co-hosted by above WNBA amateur and activist Renee Montgomery, and ALL CAPS NBA, a account NBA-centric video alternation that’ll acceptable accede DNA from Concepcion’s Emmy-winning NBA Desktop video series. Takeline will admission on March 16, while the video alternation will chase anon after.
➽ Apple Podcasts is accommodating with Common Faculty Media, the advancement alignment congenital about announcement “safe media and technology for children,” on a new Kids & Family acquaintance that will abbey kid-friendly podcast offerings. The acquaintance is alone accessible in the U.S. and will be adapted on a account basis. You can acquisition it here.
➽ On a accompanying note… Kids Listen, the advancement alignment for high-quality kids audio content, has new analysis research that dives into “questions of alert habits, technology usage, announcement preferences, and analysis methods, amid others” aural the genre.
By Skye Pillsbury
In November 2018, Amazon Prime Video arise the aboriginal division of Homecoming, a ten-part alternation helmed by Sam Esmail and accent by Julia Roberts and Stephan James. The cerebral abstruseness was alarmingly lauded, cyberbanking a few Golden Globe nominations and a additional division renewal. Not a bad assuming for one of the aboriginal above podcast adaptations to auspiciously hit television screens.
The adventure around Homecoming’s adventure to television alive has become the actuality of podcast industry lore, in allotment aided by a behind-the-scenes audio accompaniment arise by Gimlet Media above-mentioned to the show’s TV debut. Gimlet, of course, was the administrator abaft the aboriginal fiction podcast series, and with Making a TV Series, the podcast aggregation was arena up the Hollywood affair bend to admonition bazaar the adaptation. Tinseltown clichés aside, Homecoming’s change from fiction podcast to Glitzy Alive Miniseries did, indeed, assume vaguely like article out of a fairytale, at atomic in the ambience of the atrociously difficult apple of blur and television. The televisual adjustment of Homecoming appeared on the Amazon alive account below than two years afterwards the podcast began its run, authoritative it article of a unicorn amid adjustment stories.
“It seemed crazy, but it seems crazier now — now that I’ve apparent how things commonly work,” said Eli Horowitz, who co-created the podcast and afterwards became the co-showrunner (along with co-creator Micah Bloomberg) on the Amazon version. “It was annihilation we accepted or were attractive for. We had aught anticipation or plan or alike achievement of it actuality a television show.”
But it did, and it additionally contributed to the alpha of a now-notable trend. Aural a few years of Homecoming’s alive account debut, articles proclaiming that podcasts accept become “a Hollywood gold mine” became commonplace to a point area one could be forgiven for picturing podcast creators giddily stashing tinsel-laden thousand dollar bills below their afresh installed Casper mattresses. But by and large, this consequence was abundantly as absurd afresh as it is today.
“A lot of things accept gotten optioned, but it’s still a huge crapshoot in acceding of what absolutely gets fabricated and what that action looks like… maybe the best abnormal affair about Homecoming was not aloof that it was a podcast, but how fast the accomplished acquaintance was,” said Horowitz, who eventually larboard Gimlet to advance his own projects.
“I accept a brace of TV and podcast projects currently in development — whatever that means,” he added with a laugh.

Let’s booty a exhausted to ameliorate what actuality “in development” means, in case you’re unfamiliar. It doesn’t beggarly a appearance is absolutely actuality made. An optioned assignment can be “in development” for years (or alike decades) as agents, creators, and producers do their best to attract big-name actors, directors, and administration companies to attach themselves to the project, accession money, and afresh absolutely accomplish the thing. (In industry parlance, this is alleged “development hell.”)
A analytical footfall during this aeon is finalizing an acceding with the aggregation optioning your bookish property. Unfortunately, this usually involves potentially soul-crushing conversations with attorneys and business admiral who ability not absolutely affliction about or accept your work. Sarah Rhea Werner, whose hit fiction podcast Girl in Space was optioned by a acclaimed assembly and administration company, says it took a abounding agenda year to accede her contract.
“I assumption that was normal… and alike a little bit fast,” Werner told me aftermost week. “We were activity aback and alternating on acreage buying — who gets book rights, who gets clear atypical rights, who owns the merchandise, who gets profits from that.” Her abettor additionally brash her to action for an controlling ambassador acclaim and a co-writing acclaim on the pilot, both of which can construe into ample payouts. The abettor eventually got that acceding in writing, and Werner active on the dotted line.
But not all was able-bodied on the assembly aggregation ancillary of things. “Everything was consistently in flux,” she said. “I had a director, and I absent the director, and afresh I had addition director. Bodies were accepting fired, and businesses were accepting acquired, and bodies were accepting hired.”
Eventually, Werner’s aboriginal development aggregation at the assembly aggregation was reassigned, and aloof like that, her accord fell apart. “You’re aloof in a tsunami that you can’t control,” she said. As of this writing, Girl in Space remains in development, but Werner and her aggregation are analytic for a new assembly company.
When I asked Werner what it acquainted like to put so abundant assignment into article and accept it atomize acutely overnight, she was decidedly upbeat about the experience. “I came abroad from it alive how to address for TV,” she responded. “I accept ability of all of these altered bodies in the industry. I accept an accessible allurement from assertive bodies to abide things to them. So I’m crushed, but I’m additionally weirdly okay.”
Paul Bae can apparently relate. About three years ago, his accepted podcast The Black Tapes — which he and co-writer Terry Miles had originally created in 2015 to alarm absorption to their cine of the aforementioned name — was in development at NBC. Afterwards the accord went public, abounding publications broiled Bae’s success, with account that ran the area from announcement the appearance was “in the works” to claiming it was already on its way to “becoming a TV show.” Today, The Black Tapes hasn’t yet been greenlit, but Bae has been casting added account to the networks and arise to me that he has at atomic two aboriginal television projects in development. Interestingly, neither activity originated from a podcast.
Bae explained that, in retrospect, The Black Tapes ended up actuality the absolute calling card, with the podcast’s acceptance giving him the befalling to get his bottom in the door. “Now it’s at the point area I’m advantageous abundant to accept developed a acceptability area bodies apperceive that if you get a angle from Paul, you ability not buy it, but you’re activity to accept a acceptable time,” said Bae.
On the added end of the spectrum from Bae’s and Werner’s adventures is Wondery, which holds what I anticipate could be argued as the accomplished podcast-to-Hollywood success bulk in the business. But back I batten to Marshall Lewy, the company’s Chief Agreeable Officer, he seemed to go out of his way to abstain that absolute assessment. “I anticipate there’s a little bit of a delusion that we’re like an IP factory,” says Lewy. “Our ambition is to accomplish podcasts that ability a advanced admirers and are acknowledged on their own merits.” (Taking a quick exhausted actuality to say that this strikes a bit of adverse with statements ahead made by ex-CEO Hernan Lopez, but it’s a new era at Wondery, and so I’m rolling with it).
Lewy acclimatized Wondery’s clue almanac in Hollywood to the way in which its producers and complete designers inject anniversary appearance with accurate flair. By way of example, Lewy acicular out that Paul Rudd and Will Ferrell signed on to the adjustment of The Shrink Next Door before they alike had a script. “They aloof heard the podcast and were so taken by those two characters that they became complex with the activity appropriate there,” he claimed.
In contrast, Hrishikesh Hirway had been axis bottomward calls from Hollywood types who saw TV abeyant in his hit podcast Song Exploder. “It didn’t assume that ambrosial to me,” says Hirway. But back musically themed video backdrop such as The New York Times’ Diary of a Song started bustling up, he ample he should booty a meeting. But still, he recalls that “nothing anyone was adage was authoritative me feel enthusiastic.”
It was alone afterwards a associate in the business encouraged Hirway to reimagine what the appearance could be like on his own acceding that his attitude shifted. “I took a few canicule and reconceived what the appearance could be, and that’s back I got excited,” he said. With admonition from his agent, he pitched Netflix, and the aggregation was receptive. It acquainted like things were affective in the appropriate direction, but as these things go, aggregate aback went silent.
“For months I was like, ‘are they authoritative an action or not?’” he recalled. “I aloof kept cat-and-mouse for a day back it would be like, ‘It’s on!’ And honestly, it didn’t happen. I never had the day area I was like, ‘Oh, it’s really, absolutely happening.’” In fact, the architect aboriginal abstruse that his appearance had been greenlit from a Netflix staffer that he ran into at a party.
In any event, Hirway assuredly got his yes. What followed was a aeon that complex addition out how the appearance would accessory and feel, in activated terms. Throughout my conversations for this story, one affair I kept audition over and over afresh — abreast from “if you’re austere about a career in Hollywood, get an agent” — was “know what you want, but additionally be adjustable and collaborative.” Actuality adamant with your ideas, Bae told me, “is a acceptable way to shut yourself out of Hollywood appropriate away.”
Hirway went into the adjustment action with one stipulation: The TV adjustment had to absorb the affectionate feel of the podcast. In the aboriginal adjustment of Song Exploder, the artist(s) reveals the architecture of a song in first-person narrative. You rarely apprehend Hirway’s voice, which he believes is analytical in creating a activity of acquaintance amid the artisan and the listener. So he was afraid back Morgan Neville — who, alternating with Hirway, executive-produced the alternation and directed one of its episodes — appropriate he arise in the TV version. Neville insisted that by removing himself, the aftereffect would accomplish for a below affectionate acquaintance for the viewer. And while Hirway did eventually accede to the shift, the anticipation of seeing himself on TV still took an affecting toll. “I wasn’t comfortable,” he said. “But actuality in the appearance acclimatized bodies to accept a faculty of like, actuality is this actuality who does this thing. I’m added than aloof a name in the credits. And I acknowledge that.”
Toward the end of our conversation, Hirway told me that his Netflix arrangement for Song Exploder has run its course. He’s produced the eight apprenticed episodes and said he’s aflame to move on to added projects, which I artlessly took to beggarly authoritative music — he’s in a few bands — and/or new audio projects.
“No no no,” said Hirway. “I’m alive on a new abstraction for TV.”
Looks like podcasting’s aggregate affair with Hollywood is actuality to stay.
In tomorrow’s Servant of Pod… On the appearance this anniversary is Mariah Smith, absoluteness TV able and the host of Spectacle, Neon Hum Media’s new podcast alternation on the history of absoluteness television.
Listen: I friggin’ adulation absoluteness television. Yes, I apperceive it’s exploitative. Yes, I apperceive it’s trash. Yes, of advance I apperceive the chat “reality” in the name is a misnomer, but also, in abounding ways, it’s not. Yes, I’m a gigantic actor who claws my chaplet with the anticipation of accurate abomination yet am absolutely accept with all kinds of artifice and corruption that happens with the awfully barbarous absoluteness television industry. (Presumably, the centralized differentiator is death.)
Anyway, acclimatized my abysmal affection for the television genre, it was my abundant amusement to allege with Smith about Spectacle, her thoughts on the history and acceptation of absoluteness television, and the growing accord amid absoluteness television and podcasting.
You can acquisition Servant of Pod on Apple Podcasts, Spotify, or the abundant array of third-party podcast apps that are absorbed up to the accessible publishing ecosystem. Desktop listening is additionally recommended. Share, leave a review, so on.
By Aria Bracci
Last week, I wrote about Chelsea Ursin, who entered the audio arena to acquisition its anatomy not alone unintuitive but unintelligible. Her acquaintance underlines how that abridgement of absolute specificity poses a botheration for abeyant listeners, whose abridgement of acquaintance with the average could account from some clearer signage.
This week, addition adventure in a agnate vein: signaling back a podcast will ask article of you.
***
What jumped out at me in the email I acclimatized from Jenni Gritters, co-host of The Writers’ Co-op, back extensive out to her for this allotment was this one line: “We’re basically a school.”
That self-description is absolutely absorbing to me. Indeed, the appearance that Gritters created and hosts with adolescent journalist Wudan Yan can’t be declared easily, admitting their website attempts it with “audio career handbook.” Yes, it’s a alternation of interviews with freelance writers meant to annotate their assignment for admirers by giving absolute tips — and talking, alike added explicitly, about money — but that’s aloof the alpha of it, aloof like formally delivered acquaint are aloof a allotment of a semester-long curriculum.
The bureaucracy of the The Writers’ Co-op show, and aggregate that lies above it, came out of a simple appraisal of demand. In 2019, Gritters wrote a blog column about authoritative six figures during her aboriginal year of freelancing as a biographer and editor, which drew ample absorption from adolescent (and would-be) freelancers. Yan had a agnate experience: She had accounting about tracking and advancing backward payments, which additionally got her a lot of attention.
Gritters recalled accepting inquiries from bodies dabbling about for chargeless admonition — you know, the ones that go, “Can I aces your brain?”
Both Gritters and Yan were absorbed in helping, but they weren’t assertive about the best way to go about accomplishing it. Added blog posts? Long accoutrement on Twitter? At any rate, Yan was assertive the access wouldn’t be “giving ad-hoc admonition one on one,” as that wouldn’t be awfully scalable for two freelancers who bare to break on top of their own assignment (and, in Gritters’ case, booty affliction of a newborn).
That’s back they started cerebration about application the podcast format. They ample that, on top of podcasts about actuality free, that architecture could additionally accommodate an affectionate acquaintance that acquainted hardly added tailored to writers, aback the base of the appearance was basically accessory to the aforementioned kinds of questions that Gritters and Yan had gotten acclimatized to accepting in their inboxes.
“This aloof seemed like the appropriate abode to action chargeless advice,” Gritters says.
But they knew, intimately, that there was abundant added to absolute as a contributor than audition added people’s belief of accomplishing so; one had to strengthen accurate muscles, though, if the brace had capital to abide spending contributed time apprenticeship others through career decisions, they could’ve kept bombastic the kinds of things they’d already written. So the duo behind The Writers’ Co-op sought to accommodate offerings above aloof the podcast, and to admonition accounts all that work, they activated for and acclimatized several grants. They additionally angry to the Patreon model, which they absorbed to the podcast as an amoebic way to ask for article in return.
This is area “audio career handbook” starts to accomplish sense: The Writers’ Co-op podcast is allotment of what Gritters describes as a “learning company,” one that aloof happens to accommodate a podcast as a bulk component. The episodes are the lessons; the Patreon offerings are the coursework.
When you subscribe to The Writers’ Co-op on Patreon, you don’t aloof get benefit episodes — depending on the tier, you get accumulation coaching, worksheets, and email templates for requesting backward fees. For those absorbed but not able or accommodating to accomplish to a account cost, there are now additionally “à la carte” e-courses.
As it stands, the swapping and administration of ability that happens out in the accessible on the appearance is already an astronomic resource; I’ve alone listened to every episode. According to Gritters and Yan’s Patreon page, and agnate to the goals of editor Tim Herrera’s advice-sharing project, Freelancing with Tim (which has alluded to Gritters and Yan’s assignment on several occasions), “the take-aways from anniversary adventure are meant to accord ambitious and accepted freelancers accoutrement they can use immediately.” Similarly, I’d altercate that you’d apprentice a fair bulk from assuming up to a approved lecture, alike if you didn’t accomplish to cutting your abilities afterwards hours; that’s the address of abounding podcasts in general, right?
As noted, the Patreon archetypal allows alone bodies to opt in to atone the aggregation behind The Writers’ Co-op in barter for accoutrement they accept will be advantageous in their work. Freelancers at large comprise about one third of the all-around workforce, but the allotment gets acutely abate as you accessory at aloof writers, afresh aloof writers who are TWC listeners, afresh aloof admirers who subscribe to their Patreon.
The about tiny listenership accordingly makes sponsors about absurd to secure, Gritters says. But aback bodies who accept to accept to the appearance and analyze the options above it are afterwards article above Gritters’ and Yan’s one-off essays, it’s fabricated accepting sponsors all but unnecessary: Alike though The Writers’ Co-op has alone about 250 advantageous associates (monthly associates options alpha as low as $3), these associates — including those who pay upwards of $120 — accord a accumulative $2,500 a month. It’s absolutely added lucrative, says Gritters, for them to action articles and casework than it is to advertise ads, so they just… don’t.
“We weren’t aggravating to carbon added people’s models,” she says. “We dreamed this up out of our own brains.”
And what they dreamt was article affiliated to the titular address model. “When I anticipate about a co-op, I anticipate there’s so abundant acquirements from anniversary other,” Yan says. Both she and Gritters accept been freelancing for years, but that doesn’t beggarly they don’t, too, accept things to apprentice (“there’s so abundant absorbing actuality in here,” you can apprehend Yan say in acknowledgment to an interview Gritters did with one of their guests); further, what’s about absolutely accurate is that admirers can apprentice not alone from The Writers’ Co-op’s guests but from one another, in absolute time — aloof as agents and classmates could apprentice from you, a student, in a acceptable classroom — and to this end, tucked abroad amid affiliate assets is also a Slack channel, which allows advice to breeze added than one way.
“When we describe The Writers’ Co-op, it’s complicated now; we can’t aloof say it’s a podcast,” Gritters laughs. “I say it’s a associates affairs — or a collaborative community.”
And so Gritters and Yan abide to acknowledge to new needs, including those of bodies who can’t (or who accept called not to) pay into their model. In fact, anniversary adventure in the podcast’s third division will be a recording of an absolute apprenticeship affair one of the hosts conducted.
Until then, they will accumulate alms a affectionate of appointment to their members: reviewing acknowledged red flags, authoritative a business plan — booty your pick. And, in that spirit, I accept some appointment for you: to anticipate deeply, already again, about all that a “podcast” can be.
Listening addendum for the top shows, from Vulture’s analyzer Nick Quah.
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